“A Team Dedicated to Children’s Digital Wellbeing”
A multidisciplinary team committed to understanding and improving how children interact with digital technologies. Through research, education, and data analysis, we aim to promote healthier gaming habits, balanced screen time, and positive cognitive development in the digital age.
V. Yovova
Founder & Digital Behavior Research Lead
V. Yovova is an experienced performance marketer with many years of expertise in Meta advertising, helping businesses grow through strategic customer acquisition, lead generation, and data-driven marketing campaigns. Throughout her career, she has developed a strong understanding of audience behavior, campaign optimization, and digital growth strategies.
Beyond her professional accomplishments, she is a devoted wife, mother of two children, and an Orthodox Christian. She values integrity, family, and continuous learning, bringing the same dedication and commitment to both her professional and personal life. Her combination of marketing expertise, strong work ethic, and genuine care for people enables her to build meaningful relationships and deliver lasting results.
G. Yovov
Founder
With more than 17 years of experience in digital marketing and performance advertising, he has built a career focused on helping businesses grow through strategic, data-driven marketing. His expertise spans Google Ads, Facebook Ads, LinkedIn Ads, lead generation, customer acquisition, funnel development, and marketing strategy.
Throughout his professional journey, he has worked with businesses across different industries, combining analytical thinking with a deep understanding of consumer behavior. His approach emphasizes long-term growth, measurable results, and the alignment of marketing efforts with broader business objectives.
Beyond his work as a marketing professional, he is an entrepreneur who continuously explores new business opportunities, digital products, and innovative solutions to real-world challenges. He is particularly interested in online business models, lead generation, technology, and the evolving relationship between people and the digital world.
Education and knowledge-sharing are also important aspects of his career. Through his online courses, he has helped tens of thousands of students develop their marketing skills and gain practical insights into the world of digital advertising.
Outside of business, he is a devoted husband and the father of two children. Family plays a central role in his life and serves as a constant source of purpose and motivation. He is also an Orthodox Christian whose faith influences his values, decision-making, and perspective on personal and professional responsibility.
He believes that success is built on integrity, continuous learning, discipline, and a commitment to creating value for others. Whether working with clients, building businesses, or mentoring students, his goal is to make a meaningful contribution through thoughtful leadership, practical expertise, and a dedication to excellence.
He has 6,000 folwers in LinkedIn and 29,629 Total learners form 154 countries on Udemy.
Sarah our AI assistant
Our AI
It analyzes large sets of digital behavior data to identify patterns in children’s gaming and device usage. It focuses on how engagement metrics, session lengths, and interaction styles correlate with behavioral and emotional outcomes. His work transforms raw data into actionable insights for researchers and educators. He plays a key role in ensuring the initiative is guided by accurate, privacy-respecting analytics.